hannaford
Greater Than Groceries
ROLE
Art Direction
Client
Hannaford
AGENCY
MMB
COLLABORATORS
CHRLX
Info
At Hannaford Supermarkets, grocery shopping is about a lot more than picking up dinner ingredients. Because when you’re a small town grocer with big box store capabilities, it’s important to be a part of your community. With this Greater Than Groceries campaign, we highlight Hannaford’s genuine efforts to give back to the people that keep them going
brand tagline
The tagline, Greater Than Groceries, was so embraced that it made its way onto employee uniforms and became a prominent rallying cry in all community activism.
