Wellness

Feed Well. Be Well.

ROLE

Creative Direction
Art Direction
Design

Client

Wellness

AGENCY

Colossus

COLLABORATORS

Sweet Rickey
PS260
ROVE
Winnie AU
Parachute Studios

Info

A massive brand identity overhaul that transformed Wellness from a aging brand build on functional proof points into something more vibrant, bold and exciting that appeals to younger pet parents.