Wellness
Feed Well. Be Well.

ROLE
Creative Direction
Art Direction
Design
Client
Wellness
AGENCY
Colossus
COLLABORATORS
Sweet Rickey
PS260
ROVE
Winnie AU
Parachute Studios
Info
A massive brand identity overhaul that transformed Wellness from a aging brand build on functional proof points into something more vibrant, bold and exciting that appeals to younger pet parents.






