Cantera negra
Keep Burning
ROLE
Art Direction
Design
Client
Cantera Negra
Agency
Colossus
COLLABORATORS
Minted Content
Joachim Bach
Subset Studio
Alter Ego Color
Info
Cantera Negra is named after the Tequila Volcano’s black rock that enriches the region’s agave fields. A fantastical brand world was created that paralleled consumer insight and product origin story by reimagining an ever present active version of the region’s volcano. We introduced a brand universe and memorable character unlike anything the tequila category has ever seen.
behind-the-scenes
We created a surreal, yet approachable aesthetic inspired by traditional filmmaking techniques. We used a 50-foot matte painting backdrop, stop-motion, and real props all augmented by CG.
