athenahealth
Reimagining Healthcare
ROLE
Art Direction
Design
Client
athenahealth
AGENCY
Colossus
COLLABORATORS
Aggressive
Voorhes
Randal Ford
Info
Rebranding and relaunching work for atheahealth — a billion dollar healthcare technology company that provides data-driven insights and healthcare IT to keep patients healthy and practices profitable.
Building a brand
We worked with an absolute dream team of directors, photographers, and artists to bring to life a comprehensive brand library consisting of hundreds of unique assets. We used vibrant colors, visual metaphors, and human tonality to make the world of healthcare technology far more approachable.
