KAYEM

Hot Dogs of History

role

Art Direction

Design

Editor

Copywriter

Client

Kayem

agency

Colossus

Info

To celebrate America's 250th birthday with Kayem, we reimagined history through a tastier, meatier lens. We started by modifying famous early American artwork by adding hot dogs in each classic moment. The modified paintings were hung in the Museum of Fine Art, Boston, while also traveling in a roving gallery across New England — making stops at the likes of Faneuil Hall, Fenway Park and even The New England Patriots training camp.

We also created a limited edition line of colonial chic, hot dog forward merch called “The Declaration Dogs Collection” and distributed a 250-pack of hot dogs.

Curating Real Artworks

In a unique brand collaboration to honor the nation's 250th, we worked with the Museum of Fine Art, Boston to select historic artworks from their "Art of the Americas" collection to be featured in both the campaign and in the museum. We then added nine more paintings from other sources and collections to create a robust traveling exhibition of American artworks. Most importantly, hot dogs were added to each painting.



The Declaration Dogs Collection

A web experience brought consumers deeper into the revolutionary theme, offering a shopping experience where customers can engage with hot dog themed merchandise. In the colonial marketplace consumers could browse leather horse saddles with custom hot dog holders, tri-cornered hats equipped with hot dog straps, a quill and inkwell designed for ketchup and mustard, and much more

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